Drip marketing is a way for marketers to send regular texts to customers or possible customers at set times. Email, text, or social media can all be used to send these notes. They are usually made to fit the stage of the buying process of the customer.
The Purpose Of Drip Marketing?
One of the main goals of drip marketing is to stay in touch with customers over time so that you can teach them about your product or service, make them more interested in your brand, and finally get them to take action, like buying something. You can stay in touch with people who have already bought something through drip marketing. This makes it more likely that they’ll come back.
How Drip Marketing Works?
People who are interested in buying something are sent several texts over time using drip marketing. When someone is interested in a brand, they often start the process by getting a reference or signing up for an email. When this first step is taken, the drip campaign begins. After that, the brand sends texts that have already been written at set times.
It builds on the ones that came before it by adding more knowledge or words of support. Businesses can stay in touch with their clients without being too much in this way. It keeps people excited and moves them closer to making a purchase.
Application
Drip campaigns can be used in many different fields and for many different things, such as:
- Getting new people interested in what the business has to offer.
- Getting past clients to come back.
- Marketers are being taught how things and services can help people.
- When a customer does something with a business, like downloading training material, signing up for an email list, or buying something, they reply naturally.
- Customise texts for each customer based on what they like and how they act.
Types Of Drip Marketing Campaigns
For different reasons and through different ways of getting in touch, different drip marketing emails are used. But these are the most popular kinds:
- Welcome campaigns: These are messages issued to new customers or email users to familiarise them with the brand’s products or services.
- Campaigns for education: These are designed to educate people about a service, product, or whole company. They can help people get more out of the things or services they buy.
- Reactivation campaigns: These are intended to rekindle the interest of previously employed individuals who have lost interest in the brand as a result of a variety of factors.
- Upselling and cross-selling campaigns: You can make a customer’s buy more valuable by suggesting more expensive versions of the product they already bought or new items that are connected to the ones they already bought.
- Post-purchase campaigns: After a customer buys something, try to keep in touch with them.
- . Lead nurturing campaigns: These are long-term initiatives that are intended to gradually develop potential consumer prospects who are not yet prepared to make a purchase.
- Behavior-based campaigns: These are given in response to specific actions taken by recipients, such as visiting a website, downloading material, or adding a product to the basket but not paying.
How Do I Set Up A Drip Marketing Email Campaign
These things must be done for your drip plan to work:
- Figure out what you want to achieve.
- Pick out the people you want to reach.
- Plan out the texts that will be sent and how often they will be sent.
- Choose the right way to get in touch.
- Make things that people will want to read that will help you reach your goal.
- Auto-send texts with the right tools.
- Keep an eye on how the work is going and make any changes that are needed.
Benefits Of Drip Marketing
- Keeping in touch with customers through regular and personalized texts is a good way to do this.
- To get more sales, give leads useful information at each stage of the sales cycle and let them grow over time. People who are thinking about buying are more likely to do so if they get information that is relevant to their wants and stage of decision-making.
- Automation of communication saves time and resources that would have been needed to handle email marketing and other forms of electronic communication by hand.
- For business purposes, this function is very important because it lets you send specific messages.
- To get more loyal customers, send personalized texts and stay in touch with them often. This will help you build long-lasting relationships with them.
- This lets you keep gathering information about how certain groups of people behave and what they like, which lets you create better use of data. This information is very important for making future ads better and finding out more about what people want.
- Improved sales, less time spent personalizing messages, and more trust in your business can all be achieved through drip marketing, which can help boost your return on investment (ROI).
- As a business grows, drip systems can help it become more open and scalable. They are easy to carry out and can be changed as the business and market needs change.
Read Also: Marketing Qualified Leads (MQL): What They Are And How To Get Them
Top 10 Tools For Drip Marketing
1. MailChimp
- It’s easy to use.
- gives you ideas that you can change
- You can get more detailed data and records.
2. Hubspot
- Full set of tools for automating marketing
- A way to deal with leads that work with CRM
- Email and work methods that are tailored to your needs
3. ActiveCampaign
- Strong tools for automating
- Better options for aiming and segmenting
- CRM built in to handle sales
4. ConvertKit
- For artists and small businesses
- Automating and labeling can be done with simple tools.
- A landing page builder that is easy to use
5. Sendinblue
- It comes with marketing via email and SMS
- Customisation and grouping with more options
- Prices that are fair for little companies
6. GetResponse
- Hosting for webinars built right in
- There are many home page options.
- Better tools for email marketing
7. Aweber
- Drag and drop email maker
- templates that are already made so you can set them up quickly
- Solid numbers and records of success
8. Drip
- Dedicated to marketing for online shopping
- Strong tools to keep track of customers
- Automated processes that are made for online stores
9. Campaign Monitor
- Tools that are simple to use to make emails look great
- Strong tools for automating Reporting and a lot of data
10. Infusionsoft (keap)
- ย A tool that can automate both CRM and marketing all in one.
- ย Workflows that can be changed to make marketing more targeted
- ย Tools for handling leads that make sales happen automatically
Conclusion
Drip marketing is a great way to keep leads excited and take care of them. Give people quick, useful information to connect with your business better. Campaigns will do better if they use the right tools and stick to best practices. Drip marketing will help you keep your customers excited and make more sales.
